Not your grandfather’s production company.

The entertainment industry needs to keep up with the times.

Rookie was born of the idea that there need to be younger people in writer rooms if the industry has a chance of rivaling content production like TikTok.

Audiences demand younger and more relevant content; studios have been slow to meet this demand.

Rookie exists at this intersection.

the rookie framework

  • We produce and fund projects by young people for young audiences.

  • We hold Young Hollywood events to foster connection among the industry’s up and coming.

  • We cultivate in-house talent to bring you the next big thing’s first big project.